Zapier in Action: Build AI-powered automations in less than 1 hour

In this session, Tim Cakir, our CEO, walked through the fundamentals of Zapier and showed how it can transform everyday workflows into automated, AI-powered systems, even for non-technical teams.

We covered:

• What Zapier is, how triggers and actions work, and why it remains one of the most reliable automation tools,
• How to connect apps (Gmail, Slack, Notion, Google Workspace, CRMs, banking tools, etc.) to build end-to-end workflows,
• Using AI inside Zapier — including AI by Zapier, custom prompts, knowledge sources, and how to automate the automation using Zapier’s new AI Co-Pilot,
• The difference between Zaps (deterministic workflows) and Agents (looping, reasoning automations),

Live demos:

• Auto-drafting sales inquiry email replies with AI,
• Building human-in-the-loop approval flows via Slack,
• Creating an Agent that analyzes your daily calendar, researches leads, and prepares sales call briefs automatically.

Main takeaways:

• Zapier makes it possible for any team member to automate repetitive work without code,
• AI greatly increases Zapier’s capabilities: from analyzing emails to generating responses, classifying tasks, or reasoning through complex actions,
• Context is everything — adding your pricing, services, documents, or FAQs as knowledge sources dramatically improves output quality,
• Start with “It Sucks That…” tasks: find the work that wastes time and automate it,
• Build small → review outputs → refine prompts → then automate fully.